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| The Hornets' new primary logo |
The colours of the primary logo, even the grey, look sharp.
The generically-aggressive demeanour of the hornet is a negative and the
basketball for his body seems forced.
The word mark takes up too much room on the logo and
obscures the hornet too much. It’s reminiscent of the New England Patriots' word mark and the Minnesota Vikings' number font. It looks like it’ll age quickly.
The C-shaped hornet secondary is similar to the Atlanta Hawks
alternate. A simplified version of the primary probably would’ve been superior.
The modernized Hugo secondary looks good. It would’ve been
better, though, had they retained Hugo dribbling a basketball and kept his
stripes. Hopefully next season’s Hornets don’t do away with stripes on the
jersey trim too. The 'H' on the updated Hugo’s body also looks a bit off.
The ‘C’ alternate is likeably simple and, along with the
Hugo secondary, is the best part of the new Hornets look. It’ll also provide the
Hornets with a link to their Bobcats days.
The other four logos are unimpressive, but they might only be
used in rare or specific instances, anyway.
These logos and word mark, along with the press release to
announce them, suggest that the new uniforms could suffer from trying to be fearsome.
The release referred to the hornet in the primary logo as
“aggressive-looking” and “ready to attack”.
“We developed a logo that physically depicted the
characteristics and DNA of the type of team we want on the court, as well as
those of hornets and the city of Charlotte,” said Bobcats Sports and
Entertainment President and COO Fred Whitfield.
That kind of talk suggests that flawed uniforms – the unis
are expected to be released in the summer – could follow. Scoop collars,
coloured waistbands and restraint aren’t synonymous with aggression.
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